BOFU content or bottom-of-the-funnel content is important since it has a major impact on conversions. It is attached to an objective or goal – which is conversions or sales. To get deep knowledge that when the client shows up at this phase of the buying journey he is now intrigued to go with your image, yet needs a slight push. He is still comparing with other brands, but he is willing to invest in your brand services/products if he gets the right things.

  • https://www.justwords.in/blog/bottom-of-the-funnel-content-marketing
  • BOFU content or bottom-of-the-funnel content is important since it has a major impact on conversions. It is attached to an objective or goal - which is conversions or sales. To get deep knowledge that when the client shows up at this phase of the buying journey he is now intrigued to go with your image, yet needs a slight push. He is still comparing with other brands, but he is willing to invest in your brand services/products if he gets the right things.

  • India
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By justwordscons

We are a Content Marketing-Driven Digital Marketing Agency, and we help brands find true north with our agile strategies. For the past 13 years, we’ve been delivering award-winning outcomes - Google Business View Marketing/PR Award, and the Clutch Award for India’s Best Content Marketing Agency, shining bright on our shelf. We’re not chair potatoes killing time from 10 to 7. We are a crazy bunch of passionate thinkers and creators with a give-your-best mentality, always planning to drop creative bombs and missiles one can’t resist hearing. Notably, we had the privilege of working with prominent brands such as Times of India, PayTabs, Yatra, Hero Fincorp, HDFC Ergo General Insurance, Oyo, Big Basket, Boston Consulting Group, Sterlite, Magic Bricks, and many more.

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